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Engage School Stakeholders
principal giving students high fives

School staff are crucial, and their cooperation in the breakfast program is integral to its success. Inform and engage school stakeholders with these resources.

For All School Stakeholders

Learn how each Breakfast After the Bell model is structured with Innovative Breakfast Delivery Options, and find out the percentage increase your school breakfast program can experience by adopting these models.

This template letter is designed to engage school staff and provide detailed information about how a Breakfast After the Bell program would operate.

These Talking Points for Introducing Breakfast After the Bell to School Stakeholders can help you get started as you educate teachers, principals and superintendents about Breakfast After the Bell. 

The meal quality of school breakfast is often a topic of discussion in schools. School breakfast sometimes gets a bad rap for being unhealthy, when in reality the food options served at breakfast must adhere to strict nutritional guidelines and are often much healthier than store-bought breakfast. The following resource provides school stakeholders with helpful nutritional information about school breakfast, and comes in an English and Spanish language version:

The USDA has several handouts specifying what school stakeholders can do to support school breakfast:

 For Principals and Teachers

These short Breakfast After the Bell 101 videos are geared towards teachers and principals and outline how Breakfast After the Bell benefits students and classrooms, as well as how to incorporate these models into the instructional day.

Breakfast After the Bell Myths shed light on the most common myths that persist about Breakfast After the Bell, including that it takes away from instructional time and that it causes messes in the classroom. In actuality, teachers report that Breakfast After the Bell increases instructional time because kids are able to focus and participate, as opposed to being distracted by hunger. Additionally, when a robust clean-up plan is put in place, classroom messes are a rarity. 

One big piece of the puzzle for school district administration and education stakeholders is how school breakfast gets funded. The school nutrition budget, which funds all school meals programs, is separate from the school district general fund. Therefore, the school breakfast program does not compete for the same resources that teachers and classrooms do. This educators guide to school breakfast funding illuminates how the funding that supports school breakfast and lunch makes it way from Congress to cafeteria. It also answers common questions that educators have about how the school meals programs work.

For Teachers

  • Teacher Guide – Classroom Set Up and Clean Up: This resource outlines how classrooms can be affected by Breakfast After the Bell and shares best practices on how to create a plan for classroom set up and clean up where breakfast is served or eaten.
  • We Are Teachers is an online community for educators committed to one of the toughest, most rewarding jobs out there.

For School Nutrition Staff

School nutrition staff work on the front lines, preparing and serving meals to students. Building relationships with school nutrition staff is vital to expanding access to school meals through initiatives that maximize student participation, like Breakfast After the Bell.

It is important to understand who makes up the school nutrition team and the general roles and responsibilities within the school nutrition program. This guide to building relationships with school nutrition staff is intended to help you decide when to approach school nutrition staff and which members of the staff to approach.

Resources

School Breakfast
Two elementary school girls carrying Breakfast in the Classroom supplies up stairs to their classroom

Innovative Breakfast Delivery Options

The most effective ways to boost school breakfast participation are by using Breakfast After the Bell models. Learn how each Breakfast After the Bell model is structured, and the percentage increase your school breakfast program can experience by adopting these models.

Engaging Stakeholders
Outreach & Promotion Materials
Program Overview
Best for:
Educators
No Kid Hungry Partners
School Nutrition Staff
School Breakfast

Letter to School Staff Template

This Template letter is designed to engage school staff and provide detailed information about how a Breakfast After the Bell program would operate.

Engaging Stakeholders
Implementation Support
Best for:
Educators
School Nutrition Staff
No Kid Hungry Partners
School Breakfast
breakfast in the classroom high school 4

Talking Points for Introducing Breakfast After the Bell to School Stakeholders

These talking points can help you get started as you plan to introduce school stakeholders—including teachers, principals and superintendents—to Breakfast After the Bell.

Engaging Stakeholders
Innovative Approaches & Successful Models
Best for:
Educators
No Kid Hungry Partners
School Nutrition Staff
School Breakfast
breakfast in the classroom high school

School Breakfast -- Healthier Than You Think (English)

Provides parents and educators helpful nutritional information about school breakfast. School Breakfast often gets a bad rap for being unhealthy, when in reality the food options served at breakfast must adhere to strict nutritional guidelines, and are often much healthier than store-bought breakfast.

Outreach & Promotion Materials
Engaging Stakeholders
Best for:
Parents & Families
Educators
No Kid Hungry Partners
School Breakfast
breakfast in the classroom high school

School Breakfast -- Healthier Than You Think (Spanish)

This Spanish language version provides parents and educators helpful nutritional information about school breakfast. School Breakfast often gets a bad rap for being unhealthy, when in reality the food options served at breakfast must adhere to strict nutritional guidelines, and are often much healthier than store-bought breakfast.

Outreach & Promotion Materials
Engaging Stakeholders
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Parents & Families
Educators
No Kid Hungry Partners
School Breakfast

Video: Ready to Learn

Watch this video to see how schools are tackling hunger by making breakfast a regular part of the school day.

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Local Officials
Educators
School Breakfast
elementary school girl picking a milk out of a crate in her classroom

Breakfast After the Bell Myths

Learn about Breakfast After the Bell (BAB) myths, and the facts that disprove them, with this resource. For example, learn how, despite the misconception, BAB does not cause mess or reduce instructional time.

Engaging Stakeholders
Implementation Support
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No Kid Hungry Partners
Parents & Families
School Breakfast
breakfast cafeteria staff

Educator's Guide to School Breakfast Funding

This resource traces the path of the funding that supports school breakfast and lunch from Congress to cafeteria. It also answers common questions that educators have about how the programs work.

Outreach & Promotion Materials
Policy & Legislation
Program Overview
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Educators
No Kid Hungry Partners
Parents & Families
School Breakfast
teacher administering snack

Teacher Guide -- Classroom Set Up and Clean Up

This resource outlines how classrooms can be affected by Breakfast After the Bell, and shares best practices on how to create a plan for classroom set-up and clean up where breakfast is served or eaten.

Engaging Stakeholders
Implementation Support
Program Overview
Best for:
Educators
Afterschool Meals
School Breakfast
School nutrition staff with two students and food trays

A Guide to Building Relationships with School Nutrition Staff

Building relationships with school nutrition staff is vital to expanding access to school meals. This resource is intended to guide you in deciding when to approach school nutrition staff and which members of the staff to approach.

Engaging Stakeholders
Implementation Support
Best for:
No Kid Hungry Partners
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Engage Parents
sisters walking down the hallway

Parents can be powerful champions for your breakfast program, especially when they understand how it benefits their kids and the student body. 

It is important to inform parents about the Breakfast After the Bell program before it launches and engage them in the process. Use PTA meetings, Back to School nights and other venues to talk to parents about the importance of breakfast and how the Breakfast After the Bell program will work.

No Kid Hungry’s Breakfast FAQs for Parents is a customizable resource that answers those frequently asked questions that school nutrition directors and principals get from parents regarding Breakfast After the Bell.

This template letter can be customized by schools to inform families about a new Breakfast in the Classroom program:

Use these breakfast flyers and posters to add more visibility to your program:

Resources

School Breakfast

Breakfast FAQs for Parents -- Customizable English

This customizable resource answers those frequently asked questions that School Nutrition Directors and Principals get from parents regarding Breakfast After the Bell.

Customizable Templates & Materials
Engaging Stakeholders
Program Overview
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Parents & Families
School Breakfast
Latin girl smiling at the camera eating fruit in her classroom

Breakfast FAQs for Parents -- Customizable Spanish

This customizable resource answers those frequently asked questions that School Nutrition Directors and Principals get from parents regarding Breakfast After the Bell.

Customizable Templates & Materials
Engaging Stakeholders
Program Overview
Best for:
Parents & Families
School Breakfast
Breakfast boy milk

Breakfast in the Classroom Customizable Letter to Families

This template letter can be customized by schools to inform families about a new Breakfast in the Classroom program.

Customizable Templates & Materials
Engaging Stakeholders
Outreach & Promotion Materials
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Parents & Families
School Breakfast

Did You Know School Breakfast Flyer- English & Spanish

Help promote your school's breakfast program with this flier in English and Spanish

Outreach & Promotion Materials
Engaging Stakeholders
Best for:
Parents & Families
School Nutrition Staff
No Kid Hungry Partners
School Breakfast

Breakfast Postcard- Morning Rush Customizable Spanish

Help promote your school's breakfast program with this customizable postcard in Spanish.

Outreach & Promotion Materials
Customizable Templates & Materials
Engaging Stakeholders
Best for:
Parents & Families
School Nutrition Staff
Educators
School Breakfast

Powered by Breakfast Posters

Help promote your school's breakfast program with these customizable posters.

Outreach & Promotion Materials
Engaging Stakeholders
Best for:
School Nutrition Staff
No Kid Hungry Partners
Educators
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Engage Students
student grabbing breakfast from grab n go cart

Students are the customers of Breakfast After the Bell programs. Their buy-in is critical.

Students are the customers of Breakfast After the Bell programs and should be treated as such. Schools should inform students about changes to the school breakfast program in advance of the launch date and, if necessary, provide training.

Breakfast After the Bell Strategies for Middle and High Schools shares the best practices that schools from across the country have used to increase their middle and high school breakfast participation. Tactics such as engaging students in the planning process, soliciting student feedback and offering Second Chance Breakfast have shown success in getting more middle and high school students to eat school breakfast.

Marketing is an essential component to increasing school breakfast participation. Getting the word out about school breakfast helps to ensure that more kids start the day with the fuel they need to learn, grow and thrive. School Breakfast Promotion Strategies highlights ways that you can build awareness, generate excitement and ultimately increase school breakfast participation. 

Visual reminders, such as posters displayed around school, can help nudge students to participate in the breakfast program. 

 

 

Resources

School Breakfast
breakfast challenge

School Breakfast Promotion Strategies

Marketing is an essential component to increasing school breakfast participation. This resource highlights promotion strategies to build awareness, generate excitement and ultimately increase school breakfast participation.

Implementation Support
Outreach & Promotion Materials
Best for:
No Kid Hungry Partners
School Nutrition Staff
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Engage the Community
Congressman visiting school garden

Engaging the community is also important because the positive effects of school breakfast extend well beyond the school walls.

Engaging the community is also important because the positive effects of school breakfast extend well beyond the school walls.

The local newspaper can be an effective way to reach out to the community about the value and impact of school breakfast. Here are some tips and best practices to ensure your letter or op-ed piece will convey the right message to the community while meeting the newspaper’s needs and standards.

These "Food for Thought" No Kid Hungry social media graphics provide schools with sample Facebook and Twitter graphics to add to posts and tweets:

Resources

School Breakfast

Tips for Writing an Op-Ed or Letter to the Editor

Use this template to ensure your letter or op-ed piece will convey the right message to the community while meeting the newspaper’s needs and standards.

Policy & Legislation
Outreach & Promotion Materials
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No Kid Hungry Partners