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WIC Online Grocery Ordering: A Click & Collect Model

For WIC participants, COVID-19 added additional barriers to an already challenging shopping experience. For WIC agencies, WIC vendors, and other stakeholders interested in improving access to WIC foods, this infographic describes a model for online grocery ordering that meets current federal regulations and makes it easier for program participants to redeem WIC benefits, during COVID-19 and beyond. We provide recommendations and identify issues to consider for those interested in implementing a similar model.

Infographic produced by the University of Tennessee, Department of Nutrition and No Kid Hungry. For more information, contact Betsy Anderson Steeves at or Elyse Kovalsky at This infographic was funded by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation. The Click & Collect pilot study was funded by No Kid Hungry.

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