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WIC Online Grocery Ordering: A Click & Collect Model

For WIC participants, COVID-19 added additional barriers to an already challenging shopping experience. For WIC agencies, WIC vendors, and other stakeholders interested in improving access to WIC foods, this infographic describes a model for online grocery ordering that meets current federal regulations and makes it easier for program participants to redeem WIC benefits, during COVID-19 and beyond. We provide recommendations and identify issues to consider for those interested in implementing a similar model.

Infographic produced by the University of Tennessee, Department of Nutrition and No Kid Hungry. For more information, contact Betsy Anderson Steeves at eander24@utk.edu or Elyse Kovalsky at ekovalsky@strength.org. This infographic was funded by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation. The Click & Collect pilot study was funded by No Kid Hungry.

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