Making sure that families know that meals are available, as well as how and where to access them, is crucial for maintaining program participation. This School Meals Marketing Toolkit was created to help you get the word out to families about meals available for kids. It includes a variety of both ready to use and customizable assets—in both English and Spanish—to help you quickly and easily communicate with families. Scroll down for social media images, sample social media posts, flyers and more.
If you'd like to send a letter home to families notifying them about the availability of free meals, this Customizable Letter to Families Announcing Free Meals for All Kids can help you get started. To learn about other ideas for engaging families, check out this case study: Adapting School Nutrition During COVID-19.
For Educators & Administrators
School administrators and education stakeholders may not fully understand why school meals are so critical for students or even how school meals programs operate. The Importance of School Meals explains the value of including school meals operations as part of back-to-school planning. It also offers ideas on how to engage key staff within the schools, from teachers to custodians, in order to make new meal service models successful. The case study, Adapting School Nutrition During COVID-19, also shares best practices from Vaughn Next Century Learning Center on how they successfully engage the broader school community in the design and implementation of their school meals program.
Districts and schools across the country are considering a variety of approaches to their schedule in order to teach students while keeping students and staff safe:
- 100% Distance Learning: All students learn remotely
- 100% In-Class Learning: All students return to school with enhanced cleaning, distancing, and safety measures
- Hybrid Learning:
- Grade-Level Return: Younger students return to in-class learning while older students learn remotely, or vice versa.
- Targeted Return: Certain groups of students (such as English language learners or students with IEPs) are prioritized to return to in-class learning while others continue to learn remotely.
- Alternating Schedule: Groups of students alternate between in-class and distance learning every other day, week, etc.
Districts and schools may change between these models throughout the school year. And even within each model, there are many possible variations depending on the school or district's capacity and needs.
For students learning remotely, schools may continue some of the meal service models that were widely utilized during emergency meal operations in the spring:
- Direct home delivery
- Delivery along bus or mobile routes
- Walk-up distribution
- Drive thru distribution
Students in a hybrid learning model may receive meals during their distance learning days via one of the models above, or schools may decide to distribute meals for the following day(s) as students leave on their in-class days.
For students in schools, the school nutrition staff is likely considering a variety of options for both service location and eating location. Serving meals out of the cafeteria may be easiest and allow for the most meal options, but some schools may need multiple distribution points to accommodate social distancing while serving meals within a reasonable time frame. These schools may consider grab-n-go meals from kiosks in hallways or other common areas, or direct delivery to classrooms.
Meal Service Options for School Year 2020-2021 provides additional details and helpful graphics to illustrate these possible models.
On October 9th, the USDA announced the extension of several key summer meals waivers and provided the option to utilize the Summer Food Service Program (SFSP) or the Seamless Summer Option (SSO) through June 30, 2021. This allows schools and non-school sponsors to operate the summer meals programs, which will ease administrative burdens, simplify counting and claiming, and enhance access to meals, especially in communities implementing distance learning or hybrid schedule models. Our Summary of Current COVID-19 Child Nutrition Response Waivers reflects these waivers. It was last updated 1/13/2021 to include as recent Q&A guidance, the extension of the food service management company contract duration waiver, and a waiver of select state agency reporting requirements.
The USDA has also begun approving state-requested waivers, including Fresh Fruit & Vegetable Program (FFVP) waivers and Provision 2 flexibility waivers, among others. (These are listed under "Additional Flexibilities.")
We’ve created a number of resources to help school nutrition staff plan for meal service operations under a variety of scenarios, which reflect the changes in place for the 2020-2021 school year aimed at keeping students and staff safe amidst the ongoing coronavirus pandemic.
Our Back-to-School Meal Service Toolkit sets the stage by offering tips for beginning your planning process and explaining the waivers available. For those districts looking for support with financial recovery, it offers information about FEMA Public Assistance Grants, CARES Act funds and other strategies for increasing revenue and avoiding further debt. Lastly, the toolkit dives into details about meal service models—both for meals consumed at school and meals taken to-go. A number of other helpful resources are embedded within the toolkit.
For most schools, meal service looks very different now than it has in the past. Our Equipment List for Meal Service SY20-21 highlights new and existing equipment items that can be used to serve meals to students in classrooms, hallways, the cafeteria, or to go home throughout the existing pandemic environment. Equipment Tips for Serving Meals in the Classroom offers guidance as schools consider how to handle meal delivery, in or to the classroom. Strategies to Increase Meal Participation during COVID-19 features a variety of ways to increase meal participation shared from FNS leaders across the nation. You will find practices to engage your school community members, increase communication practices, marketing strategies and more!
The Community Eligibility Provision (CEP) is a special school meal funding option of the National School Lunch Act that enables schools to provide free meals to all students. Just like textbooks and desks, under CEP, school meals are available to all students at no cost to them. And in the era of COVID-19, CEP can help support school nutrition departments as schools work to find new ways to feed students.
CEP benefits students and schools. Kids get free meals, and when a child’s nutritional needs are met, they do better in school. CEP can reduce financial strain at home for families facing economic hardship due to COVID-19 and/or systematic inequalities. CEP promotes equity by eliminating the out-of-pocket costs for families and reducing stigma for school meals programs.
CEP is good for schools, too. It reduces administrative burden by eliminating school meals applications, counting and claiming by fee category, and unpaid meal charges. That's right - no unpaid meal charges under CEP! School nutrition staff are able to streamline meal service, making it easier to implement innovative service models, like meals in the classroom and hybrid schedules. These benefits taken together often result in CEP generating revenue for school nutrition budgets - CEP schools eliminate many overhead costs, eliminate school meal debt, and increase participation. Moreover, CEP is a 4-year cycle, meaning that adopting CEP this year can help a school's nutrition budget recover post-pandemic.
Learn more about CEP, including eligibility and applications, program operations, and FAQs, on our dedicated CEP page. Have questions or need extra support? Email us at email@example.com - we are here to help.
Both school and non-school sponsors have the opportunity serve meals and snacks during the school year through the CACFP At-Risk Afterschool Meals component, whether alone or in conjunction with the summer meals programs or school meals programs. Additionally, schools can offer afterschool snacks through NSLP.
Although the afterschool enrichment waiver issued in the spring of 2020 has not been extended, USDA guidance for this school year explicitly permits virtual and take-home activities. (See Question #19 in the USDA's recent Q&A memo.) Combined with the extension of the non-congregate, meal service time, and parent or guardian meal pick-up waivers for the CACFP and NSLP, this permits bulk meal distribution for off-site consumption. Please note, however, that guidance from USDA indicates that the meal service time waiver does not allow for meal distribution during the school day if children are attending an in-person school or in-person program for virtual learners. Additionally, please work with your state agency regarding expectations for attendance records.
If you're looking for ideas on virtual activities, we have compiled suggestions and links to last 12 weeks. We also have a resource with links to printable materials that can be distributed along with meals if your sites served children who may not have reliable access to technology.
This series is focused on feeding kids during the 2020-2021 school year. Hear from NKH experts on waivers, CEP, and school funding, school district leadership, and school nutrition professionals as they explain how back-to-school meal service looks in their community.
**Please note the air date of each webinar as waiver extensions have been issued throughout this webinar series.