Use these resources and examples to launch a No Kid Hungry Campaign in your community.
Convene a taskforce or partnership of key stakeholders
No Kid Hungry campaigns often involve a partnership between the office of an elected official, like a governor or a mayor, No Kid Hungry and a community-based nonprofit organization. Governors in Colorado, Virginia and Nevada formalized the partnership through executive orders.
- In Virginia and Nevada, Governors Terry McAuliffe and Brian Sandoval signed executive orders establishing councils to address increasing participation in the federal nutrition programs. The Commonwealth Council on Bridging the Nutritional Divide in Virginia and the Governor’s Council on Food Security in Nevada are chaired by the First Lady of each state respectively and include members from state agencies, national and local nonprofits, and private businesses.
- Other governors, including Louisiana Governor John Bel Edwards and First Lady Donna Edwards, have announced campaigns at press events at a local school.
Assign staff to serve as liaison to the campaign
The success of a No Kid Hungry campaign requires the dedication of high level staff in a governor’s or mayor’s office to coordinate communication with state agencies and other key stakeholders, support the day-to-day activities of the campaign and to monitor progress toward goals.
- In Louisiana, under Governor Bel Edwards, the Executive Director of the Children's Cabinet serves as the liaison to the Governor’s office for the campaign.
- No Kid Hungry Virginia is supported by the Chief of Staff for the First Lady, a No Kid Hungry Campaign Director and program staff who work out of the State departments of Education and Health.
- In Montana, the No Kid Hungry Campaign Director is an employee of the state Department of Public Health and Human Services (DPHHS) and is in direct communication with Governor Bullock and the First Lady Lisa about the progress of the campaign.
Collect and review data to monitor progress
To track progress toward ending childhood hunger, elected officials should regularly request data on participation in the federal nutrition programs from state agencies and share it with key stakeholders. During his term, Maryland Governor Martin O’Malley made it a priority of his Administration to end childhood hunger and regularly tracked progress toward that goal. He worked with the Partnership to End Childhood Hunger in Maryland and the No Kid Hungry campaign to make data on food and nutrition programs publicly accessible through StateStat, a performance measurement and management tool. He also convened agency staff for open conversations with cabinet members and partners about successes, barriers to progress and resource needs. These meetings - led by the Governor – were key to keeping partners accountable towards shared goals and addressing challenges.
Identify resources to support No Kid Hungry Campaign
Some governors have helped raise the financial resources necessary to successfully achieve the goals of No Kid Hungry.
- Former Missouri Governor Jay Nixon allocated Community Development Block Grant (CDBG) funds to support No Kid Hungry efforts in the state, including grants to schools and communtiy organizations.
- To support the Commonwealth Council on Bridging the Nutritional Divide, Governor McAuliffe and the First Lady raised funding from private sector partners to hire staff and secured a grant from the USDA for a demonstration pilot to test innovative practices aligned with the goals of the campaign.
- In Montana, Governor Bullock and First Lady Lisa Bullock launched Round It Up Montana in partnership with the Montana retail and restaurant associations and Prostart to encourage customers to round up their bill to the nearest dollar to support No Kid Hungry.
Elected officials can continue to raise support for ending childhood hunger by publicly participating in programs and celebrating the work of constituents. Throughout the country, state and congressional representatives visit school meals programs, celebrate School Breakfast week and promote the summer meals programs by speaking at public kick-off events. In Montana, Governor Bullock is helping to grow the next generation of civically responsible adults by inviting middle school students who raise funding for No Kid Hungry to the Governor’s mansion as a way to say thank you.