Centering WIC Families in WIC Online Ordering

As WIC shopping options expand through efforts to modernize the WIC shopping experience, the WIC community must ensure clear, straightforward communication about new options as they come online. We have a critical opportunity to center WIC clients and the local agency staff who work with them, in developing resources and messaging related to WIC online shopping. 

This resource, designed for WIC participants in Connecticut, is an example of the type of participant-facing communication that can support more equitable access to new WIC shopping opportunities. Developed in partnership with Thames Valley Council for Community Action’s WIC program, it is based on input gathered from WIC participants, local WIC agency staff, and a local retailer currently offering online ordering with store pick-up for Connecticut WIC participants. The handout provides detailed, step-by-step instructions on how to utilize this shopping option, describes when it might be especially helpful to WIC participants and responds to questions and concerns voiced by WIC participants and staff. An additional resource to support local or state WIC agencies who would like to create similar materials, specific to their local context, is forthcoming.