WIC Online Ordering in Practice: Learnings and Next Steps

While efforts are underway to develop online transaction models for WIC, currently allowable online ordering options with in-person transaction and pick-up have expanded in recent years, spurred on by the COVID-19 pandemic. This report summarizes learnings and observations based on these early online ordering efforts (occurring in 2020–2021), to support a better understanding of the current state of WIC online ordering, build on early lessons learned, and identify potential next steps to grow and improve these nascent offerings. It is intended as a resource to WIC state and local agencies, WIC authorized vendors and other stakeholders interested in supporting WIC online ordering options in their communities and increasing access to these options.