Words That Work on Public Charge: Opinion Research Insights for Outreach to Immigrant Families

On behalf of the Protecting Immigrant Families Coalition and with support from No Kid Hungry, Barreto Segura Partners (BSP) Research conducted a comprehensive research project including a large survey (n=1,000 conducted September 2021) and eight focus groups of Latino, AAPI and Black immigrants and individuals who live in mixed status families (conducted in July of 2022). The study closely examined:

  • Perceptions on the changes to public charge rule
  • Trusted messages
  • Effective outreach messaging

This guide recommends research-informed language to use when speaking with families about public charge.